Provider Disclosure
Effective Date: 02/03/2026 | Last Updated: 02/03/2026
Table of Contents
- Business Information
- Ownership
- Medical Direction and Clinical Oversight
- Nurse Practitioner Assessment
- Bedside Provider Credentials
- Scope of Services
- Treatment Protocols and Ingredients
- Telehealth Disclosure
- Informed Consent
- Risks and Limitations of IV Therapy
- Patient Rights
- Patient Responsibilities
- Insurance and Payment
- Emergency Disclaimer
- FDA Statement
- Questions, Concerns, and Complaints
- Patient Acknowledgment
Pure IV is committed to transparency about who we are, how we operate, and how your care is delivered. This Provider Disclosure is provided in compliance with applicable state and federal laws and regulations governing healthcare services and patient rights. Please review this information carefully.
Business Information
| Item | Details |
|---|---|
| Business Name | PURE IV, PURE IV MANAGEMENT, LLC |
| Legal Entity | PURE IV LANE MEDICAL, PLLC |
| Business Address | 19390 W PALO VERDE DR |
| Phone | (833) 688-1299 |
| Website | www.pureiv.com |
| Service Type | Mobile intravenous (IV) hydration and vitamin therapy services |
| Service Areas | 10 markets across 8 states: Arizona, Utah, Nevada, Colorado, Tennessee, New Mexico, Texas, Idaho, and Montana |
Ownership
Pure IV is a physician-owned company. The following individuals are the owners of Pure IV:
| Name | Title | Role |
|---|---|---|
| Allison Lane, MD | Medical Director | Physician owned Company |
Pure IV's physician-owned structure means that the medical protocols, treatment formulas, safety standards, and clinical policies are developed and maintained by the physicians who own and operate the company. Medical oversight is not outsourced to a third-party compliance platform or contracted medical director service. The physicians who own Pure IV have a direct and personal stake in every patient outcome and every clinical decision made under the Pure IV name.
Medical Direction and Clinical Oversight
All medical services provided by Pure IV are delivered under the medical direction of:
Allison Lane, MD
Medical Director
License Number: NPI #1417269648
Dr. Lane is responsible for the oversight of all clinical services, treatment protocols, and patient safety standards across all Pure IV operating markets. Her responsibilities include developing and approving all IV therapy treatment protocols and formulas, establishing clinical guidelines for patient screening and treatment, overseeing the Nurse Practitioners who conduct live patient assessments before every treatment, supervising the clinical performance of all bedside providers, approving the credentialing and onboarding of all clinical staff, reviewing and updating medical protocols as clinical evidence and regulatory requirements evolve, and ensuring compliance with applicable state and federal healthcare regulations in every market where Pure IV operates.
Dr. Lane's medical direction is direct and ongoing. She is not a contracted medical director assigned through a third-party platform. She is the physician who oversees the medicine practiced under the Pure IV name and who is personally accountable for the clinical standards maintained across the organization.
Nurse Practitioner Assessment
Before every treatment, a licensed Nurse Practitioner (NP) conducts a live, real-time medical assessment of the patient via phone televisit. This assessment is a Good Faith Examination as required by applicable state law and serves as the basis for establishing a patient-provider relationship and approving a patient-specific treatment plan.
The NP reviews the patient's health intake, medical history, current medications, known allergies, and present symptoms. The NP evaluates whether the requested treatment is safe and appropriate for the patient's current health status and, if so, issues a patient-specific clinical order. If the NP determines that the treatment should be modified, an alternative should be recommended, or the treatment should not be administered, the NP communicates this decision to the patient and the bedside provider during the live assessment.
The Good Faith Examination is conducted at every appointment, not only at the first visit. There is no separate charge for this assessment. It is included in every Pure IV appointment at no additional cost to the patient.
All Nurse Practitioners providing assessments for Pure IV are licensed in the state(s) where their patients are located, operate within their scope of practice as defined by the applicable state board of nursing, and practice under the medical direction of Dr. Allison Lane, MD, in accordance with applicable supervision and collaborative practice requirements.
Bedside Provider Credentials
All IV therapy treatments are administered by licensed healthcare providers. Pure IV employs only the following categories of licensed professionals to administer IV therapy:
| Provider Type | Licensure | Scope |
|---|---|---|
| Registered Nurse (RN) | Licensed by the state board of nursing in the state where services are provided. Holds active, unrestricted RN license. | IV placement, administration, and monitoring. Vital signs assessment. Patient education and informed consent. Adverse event recognition and response. |
| Paramedic | Licensed or certified by the state EMS authority in the state where services are provided. Holds active, unrestricted paramedic credential. | IV placement, administration, and monitoring. Vital signs assessment. Patient education and informed consent. Adverse event recognition and emergency response. |
Pure IV does not use IV technicians, medical assistants, emergency medical technicians (EMTs), or unlicensed personnel to administer IV therapy. All providers hold active state licensure or certification and maintain current professional liability (malpractice) insurance.
Every provider undergoes a credentialing process before treating patients under the Pure IV name. This process includes verification of active state licensure or certification, verification of professional liability insurance, background screening, clinical competency assessment including IV placement proficiency, and training on Pure IV's clinical protocols, documentation standards, and emergency procedures.
Your bedside provider remains with you for the duration of your entire infusion. Providers do not leave patients unattended during treatment.
Scope of Services
Pure IV provides mobile intravenous (IV) hydration and vitamin therapy services and intramuscular (IM) injection services. These are elective wellness services provided on demand at the patient's location, which may include a private residence, hotel, office, or event venue.
Services Provided
IV hydration therapy using sterile saline solutions. IV vitamin and nutrient infusions containing vitamins, minerals, amino acids, and antioxidants in various formulations. Intramuscular (IM) vitamin and nutrient injections. Pre-treatment medical screening via live NP televisit (Good Faith Examination). Vital signs assessment before every treatment. Continuous bedside monitoring throughout every infusion.
Services NOT Provided
Pure IV does not provide emergency medical services. Pure IV does not diagnose medical conditions. Pure IV does not prescribe medications outside the scope of its IV and IM therapy services. Pure IV does not provide primary care, ongoing medical management, or chronic disease treatment. Pure IV does not administer controlled substances. Pure IV does not provide services that require an inpatient or clinical facility setting. Pure IV is not a substitute for hospital care, urgent care, or emergency medical treatment.
If your provider or the Nurse Practitioner determines during your screening or treatment that you require medical care beyond the scope of Pure IV's services, they will advise you to contact your primary care physician, visit an urgent care facility, or call 911 as appropriate.
Treatment Protocols and Ingredients
All IV and IM treatment formulas are developed under the medical direction of Dr. Allison Lane, MD. Formulas may contain sterile normal saline (0.9% sodium chloride) or lactated Ringer's solution as a base fluid, along with vitamins such as B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine), B7 (biotin), B9 (folate), B12 (methylcobalamin), and vitamin C (ascorbic acid). Formulas may also contain minerals and electrolytes such as magnesium, zinc, and calcium, amino acids such as glutathione, taurine, and L-carnitine, and other nutrients such as NAD+ (nicotinamide adenine dinucleotide).
IV solutions used by Pure IV are sourced from licensed, FDA-registered compounding pharmacies or purchased as FDA-approved manufactured products. Pure IV maintains documentation of its supply chain and the sourcing of all ingredients used in its formulations.
The specific contents of each treatment package are listed on our website at pureiv.com/iv-packages-pricing. Your Nurse Practitioner may modify the formula for your specific treatment based on your health profile, medications, allergies, or clinical assessment during your live televisit.
Telehealth Disclosure
Pure IV utilizes telehealth (live phone televisit) technology to conduct Nurse Practitioner patient assessments before every treatment. The following information is provided in compliance with applicable state telehealth disclosure requirements.
The telehealth assessment is conducted via a live, real-time phone call between the patient and a licensed Nurse Practitioner. The NP is licensed in the state where the patient is located at the time of the assessment. The patient's bedside provider is present during or immediately following the televisit. The telehealth platform used by Pure IV operates under a Business Associate Agreement (BAA) and complies with HIPAA privacy and security requirements.
You have the right to refuse the telehealth assessment and request an in-person evaluation before treatment. If you decline the telehealth assessment, Pure IV may not be able to provide treatment at that appointment, as the NP assessment is a required component of every appointment.
You have the right to discontinue the telehealth assessment at any time. You have the right to ask questions about the telehealth process before it begins. The same standard of care applies to telehealth assessments as applies to in-person assessments. Your telehealth interaction is subject to the same privacy protections as an in-person medical encounter, as described in our Notice of Privacy Practices at pureiv.com/privacy-practices.
Informed Consent
Before any treatment is administered, Pure IV obtains informed consent from every patient (or from the parent or legal guardian of a minor patient). The informed consent process includes a review of the treatment plan approved by the Nurse Practitioner, an explanation of the contents of the IV or IM injection, a discussion of the potential risks, side effects, and benefits of the treatment, an opportunity for the patient to ask questions and receive answers, and the patient's voluntary agreement to proceed with treatment.
You have the right to refuse or withdraw consent for any treatment at any time, including during treatment. If you wish to discontinue an IV infusion that has already begun, inform your provider immediately and they will safely discontinue the treatment.
If treatment is refused, discontinued, or declined by the NP or provider for medical reasons, you will not be charged for any service that was not provided.
Risks and Limitations of IV Therapy
IV therapy is generally considered safe when administered by licensed medical professionals under appropriate medical supervision. However, as with any medical procedure involving the insertion of a needle into a vein and the introduction of substances into the bloodstream, there are inherent risks.
Potential risks and side effects include but are not limited to pain, discomfort, or bruising at the IV insertion site, minor bleeding, inflammation or irritation of the vein (phlebitis), allergic reaction to one or more components of the IV solution (including, in rare cases, anaphylaxis), infiltration (IV fluid leaking into surrounding tissue), infection at the IV site, lightheadedness or dizziness, nausea or metallic taste, changes in blood pressure or heart rate, fluid overload (particularly in patients with heart or kidney conditions), and in rare cases nerve damage, air embolism, or serious injury.
No specific outcome, result, or therapeutic benefit is guaranteed from any Pure IV treatment. Individual results vary based on the patient's health, hydration status, nutritional status, and other individual factors.
Pure IV's safety protocols, including the live NP assessment, vital signs check, licensed providers, and continuous monitoring, are designed to minimize risk. However, no medical procedure is entirely without risk.
Patient Rights
As a patient of Pure IV, you have the right to be treated with respect, dignity, and professionalism. You have the right to receive accurate and complete information about your treatment before it begins. You have the right to know the name and credentials of every provider involved in your care, including the NP conducting your assessment and the bedside provider administering your treatment. You have the right to refuse or discontinue any treatment at any time. You have the right to be informed of the potential risks, benefits, and alternatives to the treatment being offered. You have the right to privacy and confidentiality of your health information in accordance with HIPAA and applicable state law. You have the right to access your medical records as permitted by law. You have the right to file a complaint about your care without fear of retaliation. You have the right to receive a copy of this Provider Disclosure and our Notice of Privacy Practices.
Patient Responsibilities
You are responsible for providing complete and accurate health information on your intake form and during your NP assessment, including all medical conditions, medications, supplements, allergies, and pregnancy or breastfeeding status. You are responsible for informing your provider of any changes in your health since completing your intake form. You are responsible for asking questions if you do not understand any aspect of your treatment. You are responsible for following the instructions provided by your NP and bedside provider. You are responsible for notifying your provider immediately if you experience discomfort, pain, or any unusual symptoms during treatment. You are responsible for informing Pure IV if you believe your privacy rights have been violated.
Insurance and Payment
Pure IV services are elective wellness services and are self-pay. Pure IV does not bill health insurance, Medicare, Medicaid, or any government healthcare program. Payment is due at the time of service. Accepted payment methods are listed on our website.
The price listed for each treatment package includes the IV or IM treatment, the Good Faith Examination (NP televisit), vital signs assessment, bedside provider services, travel to your location, and continuous monitoring throughout the infusion. There are no additional fees for the Good Faith Exam, travel, after-hours service, or any other hidden charges. The listed price is the total price.
Emergency Disclaimer
Pure IV is not an emergency medical service. If you are experiencing a medical emergency, call 911 or go to the nearest emergency department immediately. Do not delay seeking emergency care to schedule or wait for a Pure IV appointment. Pure IV providers are trained to recognize signs of medical emergencies and will advise you to seek emergency care if indicated during your screening or treatment.
FDA Statement
The statements made on this website and by Pure IV representatives have not been evaluated by the Food and Drug Administration. The services and products offered by Pure IV are not intended to diagnose, treat, cure, or prevent any disease. IV vitamin therapy, IV hydration therapy, and intramuscular injections offered by Pure IV are elective wellness services.
Questions, Concerns, and Complaints
If you have questions about this Provider Disclosure, your care, or any aspect of Pure IV's services, or if you wish to file a complaint, please contact:
Pure IV
19390 W PALO VERDE DR
Phone: (833) 688-1299
Email: info@pureiv.com
Medical Director: Allison Lane, MD
You may also file a complaint with the applicable state regulatory agency in the state where your treatment was provided. Contact information for state health departments, boards of nursing, and medical boards can be found on each agency's respective website.
Patient Acknowledgment
By receiving services from Pure IV, patients acknowledge that they have been provided access to this Provider Disclosure and have had the opportunity to review it, including the information about ownership, medical direction, provider credentials, the scope and nature of services, the risks and limitations of IV therapy, and their rights and responsibilities as a patient.
