Meet Our Pure IV Team
Pure IV was founded with one simple mission: to make high-quality IV therapy convenient, accessible, and stress-free. We deliver professional mobile IV hydration and wellness treatments directly to homes, offices, hotels, and events—so you can feel your best without stepping into a clinic.
★★★★★ Trusted by 25,000+ satisfied patients
Our team operates under the guidance of experienced medical leadership to ensure that all treatments meet the highest standards of safety and effectiveness.
Joseph Lopez
Chief Executive Officer
Co-Owner
Joseph Lopez is the CEO of Pure IV and an entrepreneur who’s built his career by learning fast, working hard, and leading teams. He started out in retail and spent a lot of his free time playing video games. He attended East Los Angeles College and originally applied to nursing school, but realized his real passion was building businesses. Joseph first went all-in on entrepreneurship through gaming, where he learned how to grow a brand, manage projects, and build something from the ground up. After that chapter, he transitioned into the business world and joined
Quandary Construction, where he worked his way up from Project Manager to Director of Accounting.
In 2016, Joseph founded OMG Marketing, a company that helps mobile IV therapy and med spa businesses grow. Today, OMG Marketing is run by Joseph and his two partners, his longtime friends Ryan Sonnenberg and Ian Welsh. Joseph later joined executive leadership at a major IV company in Arizona, where he helped scale operations, led a large team, and drove strong growth. After resigning, he shifted his full focus to building Pure IV, expanding it across many states, and creating a high-standard, patient-first experience built on strong systems and clinical support.
Ryan Sonnenberg, MBA
Chief Operations Officer
Co-Owner
Ryan Sonnenberg is the Chief Operations Officer of Pure IV and a business leader with a strong track record in growth, strategy, and operations. He brings years of leadership experience from large, high-performance organizations, including Zoetis, a Fortune 500 company, where he served in roles like Regional Business Director and Director of Diagnostic Innovation & Business Development. He also held leadership roles with Henry Schein Animal Health.
Ryan is also an owner and CFO at OMG Marketing, where he works alongside longtime friend Joseph Lopez. Together, they’ve built a top marketing and growth firm in the mobile IV therapy and med spa space. Ryan helps drive smart, scalable growth by building strong financial systems, transparent reporting, and disciplined decision-making.
At Pure IV, Ryan focuses on sustainable expansion, operational efficiency, and helping the company scale the right way without cutting corners.
Allison Lane, MD
Medical Director
Co-Owner
Dr. Allison Lane is a board-certified physician who focuses on clear communication, patient safety, and personalized treatment plans. She works closely with our team to ensure care is safe based on each person’s medical history, needs, and goals. Her clinical interests include sports medicine, emergency medicine, and tactical medicine.
Dr. Lane has extensive experience providing medical support for athletes and major events. She is the Medical Director for the Tucson Roadrunners and has served as a team physician for University of Arizona athletics and multiple professional and community sports organizations. She also works as a ringside physician for boxing and MMA events.
She’s also active in community service and medical training, helping teach CPR, Narcan use, Stop the Bleed, and basic first aid. At Pure IV, Dr. Lane's focus is on medical compliance, patient safety, and helping scale Pure IV on the medical side.
Education & Training:
- University of Arizona College of Medicine (2010)
- Emergency Medicine Residency, University of Arizona (2013)
- Primary Care Sports Medicine Fellowship, University of Arizona (2014)
